Category Archives: Lecture comprehension skills

工業介紹 (行銷英文) 三 (下)

工業介紹 (行銷英文) 三 (下): :培養研討會筆記技巧

求職英文: 興趣相關產業描寫 (英文自傳)
iii. 讚美公司對專業的自我期許

範例
The great working environment, combined with the impressive number and diversity of training courses to maintain the competitiveness of your employees in the market place, would definitely benefit my professional development.

求職英文聽力練習(363):描述所參與方案裡專業興趣的表現

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Source: 有效撰寫求職英文自傳 柯泰德

有效撰寫英文職涯經歷 柯泰德

英文自傳 柯泰德

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聽力訓練前, 請注意工業介紹包括以下部份:

此種產業在台灣的一般特色 a) 產業所面臨的困境 b) 簡述一或二個目前活動的重點

產業採用的科技

台灣相關的研究發展設備

重要的研究發展專案

產業發展個案的範例

未來的發展

研讀以下研究提案以辦別包含的行銷英文論點:

As automobiles have been designed and manufactured for more than a century, continuous development of this sector reflects consumer preferences with respect to style and available functions. Among the several challenges that the Taiwanese automotive industry has faced include the extended time required for automobile design, subsequently increasing new product delivery time to the market; large control that the overseas headquarters maintains in which technologies to adopt and how original models should be modified, thus limiting the design capacity of the local manufacturer and making it impossible for the overseas headquarters to directly promote the competitiveness of its products in the local market sector. Despite these challenges, the local automotive sector has witnessed several innovative changes recently. For instance, the installation of a multimedia entertainment system for rear seat passengers is a highly promising area for further technological development and heightened commercial interest. While adhering to governmental safety regulations, design of this entertainment system does not distract the driver from concentrating on the road ahead. According to projections from the Industrial Economic and Knowledge (IEK) Center of Industrial Technology Research Institute, North American trends in the rear seat entertainment system will change over the next two years, advancing to levels that will incorporate GPS navigational and telecommunications features, as well as an informatics system. In terms of the development of GPS navigational systems, domestic manufacturer capacity is nearly equivalent to that of overseas automakers although locally developed automotive security systems and wireless on-line network capabilities still lag behind overseas counterparts. Given rapid scientific and technological advances, the automotive industry will heavily emphasize wireless on-line network capabilities, GPS navigational features and foolproof security systems.

Source: 有效撰寫行銷英文 柯泰德

管理英文 柯泰德

有效撰寫行銷英 (上)
有效撰寫行銷英 (下)

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工業介紹(行銷英文) 三 (中)

工業介紹(行銷英文) 三 (中) : 培養研討會筆記技巧

求職英文: 興趣相關產業描寫 (英文自傳)
iii. 讚美公司對專業的自我期許

範例
The diversity of research projects and departments within your company committed to implementing them is quite impressive.

求職英文聽力練習(361):描述所參與方案裡專業興趣的表現

See more…

Source: 有效撰寫求職英文自傳 柯泰德

有效撰寫英文職涯經歷 柯泰德

英文自傳 柯泰德

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聽力訓練前, 請注意工業介紹包括以下部份:

此種產業在台灣的一般特色 a) 產業所面臨的困境 b) 簡述一或二個目前活動的重點

產業採用的科技

台灣相關的研究發展設備

重要的研究發展專案

產業發展個案的範例

未來的發展

研讀以下研究提案以辦別包含的行銷英文論點 (這個範例是昨天聽力練習的聲音記錄檔):

Taiwan is a key global manufacturer of 3C and synthetic fiber products. The current trend towards using nano-materials in fiber production creates enormous potential for further development of this industry. The numerous existing nano-material applications for locally produced 3C and synthetic fiber products include inorganic nano-recorder media, nano-interface handle for a separate membrane in batteries and electron passive element. The ability to adopt advanced production technologies such as nano-materials is important to Taiwan’s continued economic growth. Taiwanese manufacturers must remain abreast of the latest applications of nano-elements and organisms, while also considering environmental sustainability and using energy efficiently for manufacturing purposes. Since the Taiwanese economy has matured to the extent where labor and capital resources are already efficiently allocated for manufacturing, continued economic development depends on the ability to constantly adopt advanced manufacturing practices such as nano-materials technology. Accordingly, the Taiwanese government has offered numerous incentives for local companies to develop their research capabilities, and these incentives have seen Taiwan transform from an agricultural-based economy to a hi-tech one over just a few decades. During the coming decade, Taiwan faces the following challenges in further developing its nano-materials technology sector: developing and synthesizing nano-materials efficiently, manipulating the properties of nano-materials to meet industrial specifications, and further understanding the properties of nano-materials and their implications for product commercialization. One particular concern is how to reduce the time between product development and commercialization. Taiwan must effectively meet the above challenges to remain competitive in the fiercely competitive nanotechnology sector.

完成以上的科技閱讀練習: (詳細內容在教學平台)

Source: 有效撰寫行銷英文 柯泰德

有效撰寫行銷英 (上)
有效撰寫行銷英 (下)

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工業介紹(行銷英文) 三 (上)

工業介紹(行銷英文) 三 (上) : 培養研討會筆記技巧

聽力訓練前, 請注意工業介紹包括以下部份:

此種產業在台灣的一般特色 a) 產業所面臨的困境 b) 簡述一或二個目前活動的重點

產業採用的科技

台灣相關的研究發展設備

重要的研究發展專案

產業發展個案的範例

未來的發展

注意聽線上有關演講的部份並同時做筆記,以找出有關工業介紹的重點

行銷英文聽力練習: (609) 工業介紹

回答以下問題以完成線上有關演講的聽力練習:

1. What does continued economic development in Taiwan depend on?

2. What is important to Taiwan’s continued economic growth?

3. What has the Taiwanese government offered numerous incentives for?

4. How much has the Taiwanese economy matured?

5. What is Taiwan a key global manufacturer of?

完成以上的科技閱讀練習: (詳細內容在教學平台)

Source: 有效撰寫行銷英文 柯泰德

管理英文 柯泰德

有效撰寫行銷英 (上)

有效撰寫行銷英 (下)

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工業介紹 (行銷英文) 二 (下)

工業介紹 (行銷英文) 二 (下) : 培養研討會筆記技巧

求職英文: 興趣相關產業描寫 (英文自傳)
ii. 強調主題的專業性

範例
Bioinformatics attests to the potential for integrating seemingly polar disciplines to create new technical and market opportunities

求職英文聽力練習(75): 描述與求職相關的課外活動(英文自傳)

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Source: 有效撰寫求職英文自傳 柯泰德

有效撰寫英文職涯經歷 柯泰德

英文自傳 柯泰德

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聽力訓練前, 請注意工業介紹包括以下部份:

此種產業在台灣的一般特色 a) 產業所面臨的困境 b) 簡述一或二個目前活動的重點

產業採用的科技

台灣相關的研究發展設備

重要的研究發展專案

產業發展個案的範例

未來的發展

研讀以下研究提案以辦別包含的行銷英文論點:

The biotechnology industry is globally recognized as the technological pacesetter for the new century. As the industry heavily emphasizes establishing innovative commercial ventures that match biotechnology developments, nearly all countries prioritize this industry in their national development strategies. Characterized as low polluting and capital intensive, this industry employs highly qualified personnel from multidisciplinary fields and develops product technologies with a high economic return. Given those characteristics, R&D budget accounts for a large proportion of the company’s operating budget, which is understandable if a company wishes to enhance its competitiveness. Among numerous new knowledge economy-oriented ventures, biotechnology plays a leading role in scientific and technological related research. For instance, after Taiwan Sugar Corporation(TSC)commercialized its placenta extract product, many local enterprises followed suit in entering the bio-cosmetics market, including Taiwan Salt Industrial Corporation and the Formosa Plastics Group. In this sector, nanometer-based technology is increasingly replacing conventionally adopted technical capabilities in product design. As the local bio-cosmetics sector continues to expand, many industries have expressed interest in expanding their product lines to this area. Whether TSC maintains its leading position in domestic bio-cosmetics production depends on its ability to continuously generate new products and more fully understand consumer trends. Still, Taiwanese bio-cosmetics manufacturers face several obstacles, including a small domestic market, lack of investment from the government and other sources, reliance on imported technologies and lack of multidisciplinary personnel committed to this area of product technology research. Ultimately, R&D activities will determine whether the domestic bio-cosmetics sector can compete in the global market. As in other sectors, cosmetic manufacturers devote considerable resources to developing new products. In particular, an increasing number of companies strive to incorporate consumer preferences into their product development efforts, which requires constantly surveying customers’ attitudes and remaining abreast of the latest trends. Given the unique features of product development in Taiwan’s cosmetic sector, manufacturing technologies adopted have matured, resulting in enhanced product quality. Cosmetic manufacturers especially focus on female consumers, who form a vital niche in the market, given the strong desire to appear as youthful as possible. Manufacturers increasingly realize that remaining competitive depends on the ability to understand the unique features of the island’s cosmetic sector. For instance, given the potential of collagen in restoring skin growth, several manufacturers have devoted considerable resources to product development, including the Taiwan Salt Industrial Corporation, Taiwan Sugar Corporation, Taiwan Fertilizer Corporation and Chang Gung Biotechnology Corporation. To launch new product lines efficiently, many companies adopt a multidisciplinary approach by integrating the efforts of various departments, each having its own expertise and contribution towards product research. Synergy among these departments resolves obstacles to product innovation and communication channels, thus enhancing the efficiency of product development and a timely delivery to the market. Moreover, the biotech industry plays a prominent role in the cosmetic manufacturing sector, with its ability to develop innovative products largely determining corporate survival in this intensely competitive environment.

Source: 有效撰寫行銷英文 柯泰德

管理英文 柯泰德

有效撰寫行銷英 (上)

有效撰寫行銷英 (下)

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工業介紹(行銷英文) 二 (中)

工業介紹(行銷英文) 二 (中) : 培養研討會筆記技巧

求職英文: 興趣相關產業描寫 (英文自傳)
i. 介紹業界所關心的相關主題

範例
Given the island’s recent entry into the World Trade Organization and the eradication of many trade barriers to the local market economy, Taiwanese must continually upgrade their professional skills and linguistic abilities to remain competitive in the global workplace.

求職英文聽力練習(357):興趣相關產業描寫

See more…

Source: 有效撰寫求職英文自傳 柯泰德

有效撰寫英文職涯經歷 柯泰德

英文自傳 柯泰德

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聽力訓練前, 請注意工業介紹包括以下部份:

此種產業在台灣的一般特色 a) 產業所面臨的困境 b) 簡述一或二個目前活動的重點

產業採用的科技

台灣相關的研究發展設備

重要的研究發展專案

產業發展個案的範例

未來的發展

研讀以下研究提案以辦別包含的行銷英文論點 (這個範例是昨天聽力練習的聲音記錄檔):

Taiwan officially became an aging society in 1997 according to the definition of the United Nations. To look after the welfare of the elderly, the government needs to provide affordable, basic housing that suits the needs of this growth sector. Local construction enterprises thus have begun promoting retirement housing complexes, which can be categorized into four types. First, luxury accommodations are available for retirees, which have restrictions on tenant age and health status. Leased to tenants for long periods ranging from three to twenty years, such communities are normally referred to as congregate housing, and are characterized by uniform housing, organized social activities, health management, hotel type services, and specialist service staff. Such housing arrangements offer a diverse array of services to high income elderly individuals. Second, government-registered residential facilities are available for the elderly, which are subsidized by the government with elderly residents contributing the remainder themselves. Such facilities provide only basic daily services and so are relatively inexpensive. Third, government-registered residential facilities are run in conjunction with private recuperative centers. These facilities mainly house bed-ridden elderly, and are staffed by general nursing staff without specialized skills and who simply provide primary care. Fourth, long-term residential care facilities are available for chronically ill elderly who are largely bed ridden. These facilities differ from long-term care facilities in hospitals in that they aim mainly to support the daily functions of the elderly, while hospitals focus on treating chronic illnesses. Notable examples of these facilities include residential facilities for retired serviceman that combine housing with recuperative facilities. What all of the above facilities share in common is that they are residential nursing homes staffed with professional nurses.

完成以上的科技閱讀練習: (詳細內容在教學平台)

Source: 有效撰寫行銷英文 柯泰德

有效撰寫行銷英 (上)
有效撰寫行銷英 (下)

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工業介紹(行銷英文) 二 (上)

工業介紹(行銷英文) 二 (上) : 培養研討會筆記技巧

聽力訓練前, 請注意工業介紹包括以下部份:

此種產業在台灣的一般特色 a) 產業所面臨的困境 b) 簡述一或二個目前活動的重點

產業採用的科技

台灣相關的研究發展設備

重要的研究發展專案

產業發展個案的範例

未來的發展

注意聽線上有關演講的部份並同時做筆記,以找出有關工業介紹的重點

行銷英文聽力練習: (608) 工業介紹

回答以下問題以完成線上有關演講的聽力練習:

1. Why does the Taiwan Government need to provide affordable, basic housing that suits the needs of the growth sector of aging elderly?

2. Who are long-term residential care facilities available for?

3. How long are luxury accommodations for elderly tenants leased to?

4. What are examples of long-term residential care facilities available for chronically ill elderly?

5. How are government-registered residential facilities run?

完成以上的科技閱讀練習: (詳細內容在教學平台)

Source: 有效撰寫行銷英文 柯泰德

管理英文 柯泰德

有效撰寫行銷英 (上)
有效撰寫行銷英 (下)

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工業介紹 (行銷英文) 一 (下)

工業介紹 (行銷英文) 一 (下): :培養研討會筆記技巧

求職英文: 興趣相關產業描寫 (英文自傳)
i. 介紹業界所關心的相關主題

範例
Despite political differences, China and Taiwan share many common economic interests, as evidenced by their increasingly strong economic ties in the Asia-Pacific region. I am interested in a profession that would contribute further to strengthening these ties.

求職英文聽力練習(354):興趣相關產業描寫

See more…

Source: 有效撰寫求職英文自傳 柯泰德

有效撰寫英文職涯經歷 柯泰德

英文自傳 柯泰德

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聽力訓練前, 請注意工業介紹包括以下部份:

此種產業在台灣的一般特色 a) 產業所面臨的困境 b) 簡述一或二個目前活動的重點

產業採用的科技

台灣相關的研究發展設備

重要的研究發展專案

產業發展個案的範例

未來的發展

研讀以下研究提案以辦別包含的行銷英文論點:

Taiwan’s medical sector encompasses administrative organizations, hygienic safety units throughout all levels of hospital operations, pharmaceutical manufacturers, medical technology enterprises, academic institutions, information technology providers and, most importantly, patients. More than hospitals, Taiwan’s medical sector also comprises smaller clinics and other medical organizations. Hospital operations also encompass a vast array of services, including general practice, specialized treatment, treatment of the chronically ill, psychiatric consultancy, traditional Chinese medicine and orthodontist treatment. Among the clinical services offered include specialized treatment, general practice, traditional Chinese medicine, and orthodontist treatment. Other medical organizations include blood donor organizations, pathology organizations and other supporting agencies engaged in other medical treatment and health care management that do not directly treat patients. Medical organizations in Taiwan are divided into four categories based on the nature of services offered. First, primary medical hospitals provide general medical health service and continuous medical attention in a clinical environment. Second, local hospitals offer general specialized services in outpatient, inpatient and emergency care units, with patients offered primary care. Third, besides offering services covered in the first two categories, regional hospitals provide residential training for intern physicians, thus functioning as a teaching hospital. Finally, medical centers cover a diverse array of services, including research, teaching, training and highly specialized medical practices and operations. As the primary teaching hospital of a medical college, a medical center is responsible for teaching clinical medical science. Several unique features of Taiwan’s current circumstances have significantly impacted the island’s medical sector, including the dramatic rise in chronic illnesses and a rapidly aging population. Additionally, elevated living standards have increased awareness among the general public of the importance of medical treatment and long-term care for aging residents. Moreover, abuse of medical resources in the National Health Insurance scheme has led to drastic reform measures.

Source: 有效撰寫行銷英文 柯泰德

管理英文 柯泰德

有效撰寫行銷英 (上)
有效撰寫行銷英 (下)

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工業介紹(行銷英文) 一 (中)

工業介紹(行銷英文) 一 (中) : 培養研討會筆記技巧

求職英文: 表達工作相關興趣 (英文自傳)
iv. 描述興趣與工作的配合對勞資方都有利

範例
I am impressed with your company’s commitment to nurturing professionals in the hi-tech sector through your comprehensive six-month training program for all new employees, from which I will definitely benefit.

求職英文聽力練習(352): 表達工作相關興趣

see more…

Source: 有效撰寫求職英文自傳 柯泰德

有效撰寫英文職涯經歷 柯泰德

英文自傳 柯泰德

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聽力訓練前, 請注意工業介紹包括以下部份:

此種產業在台灣的一般特色 a) 產業所面臨的困境 b) 簡述一或二個目前活動的重點

產業採用的科技

台灣相關的研究發展設備

重要的研究發展專案

產業發展個案的範例

未來的發展

研讀以下研究提案以辦別包含的行銷英文論點 (這個範例是昨天聽力練習的聲音記錄檔):

The Taiwanese animation sector is involved in animation films, cartoons, animation videos and Internet-based animation. Digitization, or placing animated objects in a digital context, has transformed the sector and increased productivity and innovativeness. Still, the animation sector faces many obstacles. Overseas businesses continue to view Taiwanese animation firms as original equipment manufacturers (OEMs), limiting their ability to build brand recognition. Additionally, labor costs in China and India are significantly lower than in Taiwan. Moreover, Taiwanese animation companies lack animation designers with global marketing expertise. Taiwanese animation companies also have difficulty in securing bank loans or other financial support as company startups, largely owing to their relative immaturity. Despite these obstacles, the local animation sector is increasingly pivotal in the economic development of Taiwan, and several encouraging developments are underway. For example, the Ministry of Economic Affairs recently initiated a loan fund to develop digital content, which will benefit the animation sector. In addition to providing the animation sector a more solid economic foundation, this project will also encourage an influx of skilled technical and management personnel. Additionally, the Taiwanese animation sector has adopted increasingly novel 3D techniques in cartoons, animation videos and Internet-based animation and animation films, for example Toy Story and SHREK. Organizations in Taiwan committed to developing animation-related techniques can be categorized as either academic research centers or R&D departments in animation firms, with the former focused on developing 3D techniques and animation designs and the latter focused on business-related research and development tasks, such as enhancing process efficiency. If the Taiwanese animation sector is to become globally competitive, it must move beyond the traditional OEM model and develop brand recognition.

完成以上的科技閱讀練習: (詳細內容在教學平台)

Source: 有效撰寫行銷英文 柯泰德

有效撰寫行銷英 (上)

有效撰寫行銷英 (下)

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工業介紹(行銷英文) 一 (上)

工業介紹(行銷英文) 一 (上) : 培養研討會筆記技巧

聽力訓練前, 請注意工業介紹包括以下部份:

此種產業在台灣的一般特色 a) 產業所面臨的困境 b) 簡述一或二個目前活動的重點

產業採用的科技

台灣相關的研究發展設備

重要的研究發展專案

產業發展個案的範例

未來的發展

注意聽線上有關演講的部份並同時做筆記,以找出有關工業介紹的重點

行銷英文聽力練習(607): 工業介紹

回答以下問題以完成線上有關演講的聽力練習:

1. Why are Taiwanese animation firms limited in their ability to build brand recognition?

2. What has transformed the Taiwanese animation sector and increased productivity and innovativeness?

3. Why do Taiwanese animation companies have difficulty in securing bank loans or other financial support as company startups?

4. Why did the Ministry of Economic Affairs recently initiate a loan fund to develop digital content?

5. Which organizations in Taiwan focus on developing 3D techniques and animation designs?

完成以上的科技閱讀練習: (詳細內容在教學平台)

Source: 有效撰寫行銷英文 柯泰德

管理英文 柯泰德

有效撰寫行銷英 (上)

有效撰寫行銷英 (下)

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求職英文: 表達工作相關興趣 (英文自傳)
iv. 描述興趣與工作的配合對勞資方都有利

範例
Your excellent research environment and abundant academic resources will enhance my research capabilities and equip me with the competence to fully realize fully my career aspirations.

Source: 有效撰寫求職英文自傳 柯泰德

有效撰寫英文職涯經歷 柯泰德

英文自傳 柯泰德

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科技介紹(行銷英文) 三(下)

科技介紹(行銷英文) 三(下):培養研討會筆記技巧

求職英文: 表達工作相關興趣 (英文自傳)
iv. 描述興趣與工作的配合對勞資方都有利

範例
Interacting with the highly skilled professionals of your company will undoubtedly provide me with a practical context for the academic training that I have received.

求職英文聽力練習(349): 表達工作相關興趣

Source: 有效撰寫求職英文自傳 柯泰德

有效撰寫英文職涯經歷 柯泰德

英文自傳 柯泰德

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聽力訓練前, 請注意科技介紹包括以下部份:

影響台灣科技發展的因素

科技發展的特色

發展.科技的目標

界定.科技的地位 :扼要解釋在環境,製造或科技方面的問題

目前從事的應用科技: a) 應用科技的特色或特徵 b) 特殊的個案; 科技市場的契機; 繼續從事科技應用的未來挑戰

研讀以下研究提案以辦別包含的行銷英文論點:

3D automation technology is the driving force behind Taiwan’s online gaming sector, which is forecasted to reach a market value of $NT 533,000,000. Therefore, the domestic on-line gaming sector must continuously acquire new technological capabilities that are in line with the global market demand. The demand for 3D automation technology arises from the need to continually refine the quality of on-line games. Besides enhancing the frame quality with advanced animation capabilities, 3D automation technology also reduces overhead costs in game development. More than for use in the online gaming sector, 3D automation technology is also adopted in console games, personal computer games and arcade games.

完成以上的科技閱讀練習: (詳細內容在教學平台)

Source: 有效撰寫行銷英文 柯泰德

管理英文 柯泰德

有效撰寫行銷英 (上)
有效撰寫行銷英 (下)

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