簡述一或二個目前活動的重點 / 產業採用的科技 (產業介紹) (英文口語簡報的型式) : 研究生英文投稿日報 3/10/2014

研究生英文投稿日報:

* 簡述一或二個目前活動的重點 (產業介紹) (英文口語簡報的型式) (3 of 5)

* 產業採用的科技 (產業介紹) (英文口語簡報的型式) (4 of 5)

* 學術英文投稿教學影片 (50) : Dissertation writing

* 描述與求職相關的課外活動 (有效撰寫求職英文自傳) (下)

* 商用英文問題描述 (32) (上)

Academic publishing news 學術出版新聞

簡述一或二個目前活動的重點 (產業介紹) (英文口語簡報的型式) (3 of 5)

口語簡報的實例 :

The Taiwanese government has recently promoted a new policy entitled “Broaden the sources of National Health Insurance generated income to reduce medical expenditures” as an incentive for hospital administrators to increase productivityand efficiency, as well as assure the general public of the continued provision of high quality medical care.

台灣政府近來推行名為「擴展全民健保資源,增加所得降低醫療支出」的新政策,作為醫院行政官員提升生產力和效率的激勵,且確保大眾持續獲得高品質的醫療照顧。

有效撰寫行銷英文 柯泰德 (2005)

產業採用的科技 (產業介紹) (英文口語簡報的型式) (4 of 5)

口語簡報的實例 :

In terms of the development of GPS navigational systems, domestic manufacturer capacity is nearly equivalent to that of overseas automakers although locally developed automotive security systems and wireless online network capabilities still lag behind overseas counterparts. Given rapid scientific and technological advances, the automotive industry will heavily emphasize wireless online network capabilities, GPS navigational features and foolproof security systems.

在GPS導航系統發展方面,國內製造商的能力幾乎等於國外汽車製造業者,但當地發展的汽車安全系統和無線線上網路能力仍落後國外業者。在科技快速發展下,汽車業將會大力強調無線網路能力、GPS導航特性和簡易安全系統。

有效撰寫行銷英文 柯泰德 (2005)

學術英文投稿教學影片 (50) : Dissertation writing
觀看本學術英文投稿教學影片以加強英文寫作投稿能力

描述與求職相關的課外活動 (有效撰寫求職英文自傳) (下)

* 強調和求職相關的已有知識技能或領導特質

參考範例

As a strong academic performer, I acquired solid communication and coordination skills while leading our department’s student association for two years. The collaborative skills demanded by the position speak to another trait of my personality and, in doing so, won me the respect of my peers, faculty members and staff.

有效撰寫行銷英文 柯泰德 (2005)

商用英文問題描述 (32) (上)

* 商用提案建構 : 你商用提案的主題是什麼? 你的讀者可以明瞭商用提案的內容嗎?

* 商用問題 : 你的商用提案裡有你試著要解決或是想更進一步瞭解的問題嗎?

* 商用問題的量化 : 你要如何量化問題來讓你的讀者明白之前文獻研究所遇到的量化限制 ?

* 問題的中心 : 如果問題沒被解決或是充分瞭解, 這對商用提案的讀者會有多大的負面衝擊?

* 商用計劃需求 : 根據以上問題,最迫切的計劃需求是什麼?

商用英文問題描述:

商用提案建構 Taiwanese living standards have dramatically risen in recent years, as evidenced by the availability of consumer goods, pursuit of cultural interests, and strong health consciousness. Public media emphasis on maintaining one’s health and the wide acceptance of nutritional supplements have pave the way for a health food products market, which is further promoted by the increasing popularity of genetically modified foods. The growth in daily consumption of health food products explains why, according to governmental statistics, medical and healthcare expenditures account for an increasing share of household consumption in Taiwan and, correspondingly, a rise in the number of local pharmacies established recently. A recent study on consumer trends in the health food products sector in Taiwan revealed not only that consumers prefer retail outlets over direct selling channels, but also that pharmacies are where consumers most often purchase health food products. While local pharmacies play a vital role in the island’s healthcare system, continuous changes in retail trends, commercial practices and the national health insurance scheme necessitate that pharmacists should remain abreast of marketing and promotional strategies to increase revenue profits. 商用問題 Although the Taiwanese government has implemented separate frameworks for the medical and pharmaceutical sectors since 1997, the rate of hospital prescription drugs filled by pharmacies is extremely low. This trend explains why over-the-counter drug purchases, along with sanitary and other related medical products, have become major revenue for pharmacies. Local pharmacies have thus adopted a business model of one-stop shopping in recent years in which customers can purchase a wide array of medical and health food products. 商用問題的量化 Despite the focus of empirical analysis of pharmacies in business management strategies, orientation of pharmacists on marketing practices, consumer purchasing behavior and pricing strategies, previous studies have not developed a forecasting model to help pharmaceutical managers increase their scope of effectiveness. 問題的中心 The inability to accurately forecast medical and health care share of household consumption and the number of local pharmacies to be established makes it nearly impossible for managers to analyze market competition precisely and develop effective strategies. Unfortunately, conventional forecast methods rely on large quantities of data to predict medical and healthcare share of household consumption and the number of new pharmacies in coming years. When these methods are adopted, approaches such as line regression analysis and Time Series analysis depend on a regular pattern of data; however, accumulating such data is extremely difficult. Although twenty sources of data are available for healthcare expenditures per household consumption in Taiwan in recent years, only six sources of statistical data are available up to the present since the Taiwanese government implemented separate frameworks for the medical and pharmaceutical sectors. 商用計劃需求 Therefore, a feasible forecasting method must be developed to estimate the growth of medical and health care expenditures as well as pharmaceutical units in Taiwan.

Source: 有效撰寫英文工作提案 柯泰德

有效撰寫英文工作提案 柯泰德

密集課程 (柯泰德): Organizing Technical Research Papers(科技研究論文組織寫作)

密集課程 (柯泰德):Developing Copyediting Skills(英文編修訓練)

有效撰寫英文工作提案 柯泰德

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