市場的評價 / 產品開發的獨創性和特色 (產品或服務研發) : 研究生英文投稿日報 3/2/2014

研究生英文投稿日報:

* 市場的評價 (產品或服務研發) (英文口語簡報的型式) (2 of 4)

* 產品開發的獨創性和特色 (產品或服務研發) (英文口語簡報的型式) (3 of 4)

* 學術英文投稿教學影片 (42) : Writing a statement of purpose

* 描述所參預方案裡專業興趣的表現 (有效撰寫求職英文自傳) (上)

* 商用英文問題描述 (30) (上)

Academic publishing news 學術出版新聞

市場的評價 (產品或服務研發) (英文口語簡報的型式) (2 of 4)

口語簡報的實例 :

Market growth has shifted from industrialized countries to developing ones in South America, Eastern Europe and Asia (especially China), with the compound annual growth rate exceeding 10.4% over the past five years.

市場成長已從工業化國家轉移至南非、東歐和亞洲 (特別是中國) 的開發中國家,其過去5年的年複合成長率已超過10.4%。

有效撰寫行銷英文 柯泰德 (2005)

產品開發的獨創性和特色 (產品或服務研發) (英文口語簡報的型式) (3 of 4)

口語簡報的實例 :

Recent surveys on consumer preferences in the digital camera market confer that lightweight, handy and portable products with a large size display screen are of priority concern. Such preferences provide a valuable reference for design specifications when Taiwanese manufacturers create innovative products.

消費者數位相機偏好調查顯示,產品輕巧、易操作、可攜帶、大螢幕是優先考量。這樣的偏好對台灣製造商設計創新產品時,提供在規格設計方面價值性參考。

有效撰寫行銷英文 柯泰德 (2005)

學術英文投稿教學影片 (42) : Writing a statement of purpose
觀看本學術英文投稿教學影片以加強英文寫作投稿能力

描述所參預方案裡專業興趣的表現 (有效撰寫求職英文自傳) (上)

* 介紹此方案的目標

參考範例

Owing to my deep interest in this profession, I actively participated in a project aimed at developing an efficient response surface method capable of optimizing ordered categorical data process parameters.

* 概述該方案的成果

參考範例

The results of that project confirmed the ability of our model not only to evaluate precisely the relationship between the cost and effectiveness of all viable alternatives to bus systems, but also to generate evaluations that provide economic information on all viable alternatives to bus systems.

有效撰寫行銷英文 柯泰德 (2005)

商用英文問題描述 (30) (上)

* 商用提案建構 : 你商用提案的主題是什麼? 你的讀者可以明瞭商用提案的內容嗎?

* 商用問題 : 你的商用提案裡有你試著要解決或是想更進一步瞭解的問題嗎?

* 商用問題的量化 : 你要如何量化問題來讓你的讀者明白之前文獻研究所遇到的量化限制 ?

* 問題的中心 : 如果問題沒被解決或是充分瞭解, 這對商用提案的讀者會有多大的負面衝擊?

* 商用計劃需求 : 根據以上問題,最迫切的計劃需求是什麼?

商用英文問題描述:

商用提案建構 Globalization of the cosmetics sector is widespread in most industrialized countries. 商用問題 Taiwan’s biotechnology industry has rapidly evolved in recent years, subsequently increasing marketing efforts in the local cosmetics sector, which originally focused only on healthcare products. (NOTE : Add 2-4 sentences that describe characteristics of the problem or statistics that reflect its severity) 商用問題的量化 For instance, according to the Industrial Technology Research Institute, revenues from the local cosmetics sector ranged between 1 billion and 7 hundred million U.S. dollars to 1 billion and 8 hundred million U.S. dollars in 2002.. This figure contrasts with the 7 hundred million U.S. dollars for the health food market and 9 hundred million U.S. dollars for the food testing experiment market. Many female consumers regard cosmetics as a daily necessity, as reflected by the wide array of cosmetic brands in the competitive market. Given the enormous female consumer demand and intense competition, manufacturers must more thoroughly understand the consumer purchasing behavior of this market niche. Cosmetic manufacturers are concerned not only with marketing practices, but also with the potential lowering of product and service quality, necessitating the adoption of 4P method. 問題的中心 Despite receiving considerable attention in conventional marketing, the 4P method has seldom been explored with respect to its effectiveness in cosmetics marketing practices in order to enhance the competitiveness and market share of related manufacturers. The failure of cosmetics manufacturers to adopt the 4P method in its marketing practices will make it less competitive in promoting its market share as well as products and services. 商用計劃需求 Therefore, a 4P-based marketing strategy must be developed for the local cosmetics sector within Taiwan’s biotech industry by considering consumer needs under the principles of product, price, promotion and place.

Source: 有效撰寫英文工作提案 柯泰德

有效撰寫英文工作提案 柯泰德

密集課程 (柯泰德): Organizing Technical Research Papers(科技研究論文組織寫作)

密集課程 (柯泰德):Developing Copyediting Skills(英文編修訓練)

有效撰寫英文工作提案 柯泰德

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