* 寫作信息報告的步驟 (PART A)
* 在案例研究報告中回答讀者問題 (PART A)
* 學術英文投稿教學影片 (5): Ethics for Journal Authors
* 描述產業所面臨的困境 (商用英文 ) (PART A)
* 商用英文問題描述 (21) (上)
Academic publishing news 學術出版新聞
寫作信息報告的步驟 (PART A)
在案例研究報告中回答讀者問題 (PART A)
學術英文投稿教學影片 (5): Ethics for Journal Authors
Both the increasing popularity of credit card use and growing number of Internet-based promotional activities in Taiwan have enabled banking institutions to acquire extensive customer data. In addition to helping banking institutions to execute customer management and service management efficiently, thoroughly analyzing such data can optimize marketing management practices. Corporate survival in the future hinges on the ability to know and treat customers well through analysis of pertinent data.
Cancer has been the leading cause of mortality in Taiwan since 1982. Surgery, radiotherapy and chemical therapy are three conventional means of treating cancer. Among those, radiotherapy is the most effective approach to using radiation for successful resolution.
However, differentiated marketing practices in Taiwan are insufficient, with conventional methods of ranking customers normally based on the bank account balance for each accounting period. This basis alone does not provide a complete customer profile, and seldom incorporates strategies that analyze the commercial transaction data of customers. Insufficient information of unique customer characteristics can obviously not provide specialized services for individuals.
Owing to their inability to estimate precisely the dose required for cancer patients, conventional radiotherapy methods normally underestimate or overestimate the actual treatment dose. Therefore, how to evaluate the proper and correct dose exactly and efficiently is of priority concern in radiotherapy. For instance, conventional dose measurement methods depend on thermoluminescence dosimeter (TLD), which is inefficient owing to that six to eight hours are required for reuse.
商用英文問題描述 (21) (上)
* 商用提案建構 : 你商用提案的主題是什麼? 你的讀者可以明瞭商用提案的內容嗎?
* 商用問題 : 你的商用提案裡有你試著要解決或是想更進一步瞭解的問題嗎?
* 商用問題的量化 : 你要如何量化問題來讓你的讀者明白之前文獻研究所遇到的量化限 制 ?
* 問題的中心 : 如果問題沒被解決或是充分瞭解, 這對商用提案的讀者會有多大的負面衝擊?
* 商用計劃需求 : 根據以上問題,最迫切的計劃需求是什麼?
商用提案建構 Credit cards are used pervasively worldwide, encouraging consumer behavior while alleviating security concerns and offering convenience. Credit card issuing companies, retailers, the receiving bank and credit card agencies have become the mainstream means of societal transactions. In a cashless century, credit cards encourage consume spending by borrowing the cash for a purchase in advance. 商用問題 Given rapid changes in consumer trends, credit card issuing companies often lose their competitiveness owing to a high consumer turnover rate. (NOTE : Add 2-4 sentences that describe characteristics of the problem or statistics that reflect its severity) 商用問題的量化 As is estimated, the economies of scale for the credit card issuing sector are approximately 500,000 credit cards. However, with the increasing number of credit card issuing companies, that figure will increase to 700,000. While Taiwan currently has 54 credit card issuing companies, forty of those have not achieved economies of , explaining the fierce competition in this sector. 問題的中心 The inability of credit card issuing companies to enhance communication with consumers through effective procedures such as integrated marketing communication makes it impossible to promote the brand recognition of the banking sector in issuing credit cards. 商用計劃需求 Therefore, an integrated marketing communication (IMC)-based strategy must be developed for the banking sector to reduce overhead costs in marketing and establish a clear enterprise brand image for consumers to easily recognize.