* 技術文件規劃設計 (PART A)
* 了解學習理論和技術文件頁面設計 (PART A)
* 助研究思考及寫作的背景音樂 (335)
* 出國受訓之肯定回覆 (國外訓練之申請) (科技訓練)(有效撰寫專業英文電子郵件) (1 of 2 )
* 工程英文問題描述 (55) (上)
Academic publishing news 學術出版新聞
技術文件規劃設計 (PART A)
了解學習理論和技術文件頁面設計 (PART A)
Alan Hovhaness (1911年3月8日－2000年6月21日），亞美尼亞-蘇格蘭裔美國作曲家，20世紀最多產的古典音樂作曲家之一。
Thank you for your acceptance letter of April 26, by e-mail and for the arrangements you have already made. For your request, I am confirming my participation in the USETI course #93-006. I will arrive in Washington D.C. on May 8. I look forward to seeing you.
工程英文問題描述 (55) (上)
* 工程提案建構 : 你工程提案的主題是什麼? 你的讀者可以明瞭工程提案的內容嗎?
* 工程問題 : 你的工程提案裡有你試著要解決或是想更進一步瞭解的問題嗎?
* 工程問題的量化 : 你要如何量化問題來讓你的讀者明白之前文獻研究所遇到的量化限制 ?
* 工程問題的中心 : 如果問題沒被解決或是充分瞭解, 這對工程提案的讀者會有多大的負面衝擊?
* 工程計劃需求 : 根據以上問題,最迫切的計劃需求是什麼?
工程計劃建構 Advertising on mobile handheld devices has increased with technological advances and global efforts to adopt text-based and multi-media messages in marketing communication. Interest can be found in newspapers, trade press and research. Additionally, marketing of mobile handheld devices and mobile commerce/business has been extensively studied. Moreover, the tremendous subscription rate of mobile services exceeding 90% in advanced countries has enormous market potential. Market development is bolstered by both technical development and a cultural context, which has integrated mobile communications into daily life, as attested by the expanding consumption of text-based and multi-media messages. 工程計劃問題 Despite the number of studies focusing on mobile marketing communication, the theoretical development and conceptualization of mobile communication have received less attention. Marketing terms (referred to herein as mobile marketing terms) are used although not explicitly defined. Various terms appear to refer to the same phenomenon. In addition to the conceptual variety and confusing use, exactly how applied terms are related to other concepts has not been clarified. 工程計劃問題的量化 As evidence of conceptual confusion, mobile marketing in many studies apparently refers to smaller groups of processes that the marketing concept involves. For instance, Kalakota and Robinson (2002) defined mobile marketing as “the distribution of any kind of message or promotion that adds value to the customer while enhancing revenue for the firm.” From a conventional marketing management perspective, such a description is more appropriate for the 4P strategy (e.g., promotion), marketing communications, rather than dynamic mobile marketing. 研究問題的中心 Advertising as one-way communication from the marketer to consumer appears to be much more restricted than what mobile phones enable marketers to do. In the latter channel, the receiver of the message can react by phoning the marketer, sending the company a text message, or clicking to the company’s website (if the Internet connection is supported by the devices). As mobile advertising is much more interactive and personal than conventional advertising, the channel must be systematically used for the marketers. Therefore, conceptual analysis of the terms around marketing communication that is sent and received through mobile and handheld devices (e.g., PDAs) is imperative for research to promulgate mobile commerce. Furthermore, confusion over mobile marketing terms inhibits research efforts, which has lagged behind the accelerated demand for mobile services. Preliminary research on consumption behavior and service supply in mobile marketing leads to suspension of regulatory institutions and evolvement of mobile commerce. 工程計劃需求 Therefore, a novel scheme must be developed to compensate for the research gap between conventional and mobile marketing by clarifying the implications of mobile advertising and mobile marketing.