* 研究論文的讀者 (專家) (PART A)
* 助研究思考及寫作的背景音樂 (93)
* 描述與學習有關的個人特質/ 留學英文 (線上聽力測驗) (1 of 4)
* 商用英文摘要撰寫 81 (上)
Academic publishing news 學術出版新聞
研究論文的讀者 (專家) (PART A)
助研究思考及寫作的背景音樂 (93)菲利普•莫里斯•格拉斯（英語：Philip Glass)
Patrick’s academic performance during university is a notable example of his diligence. Despite his undistinguished academic work during the first two years of university, he was determined to raise his grade point average beginning with the first semester of his senior year. However, he did not flinch from taking rigorous courses such as Finance, Accounting and Economics. Moreover, he received final course grades of 80 or higher during his last two years of university. In addition to coursework, his personal actions reflect his desire to be a high achiever.
商用英文摘要撰寫 81 (上)
* 簡介背景 (研究建構+研究問題)
簡介背景 (研究建構+研究問題) Credit cards are used pervasively worldwide, encouraging consumer behavior while alleviating security concerns and offering convenience. Credit card issuing companies, retailers, the receiving bank and credit card agencies have become the mainstream means of societal transactions. In a cashless century, credit cards encourage consume spending by borrowing the cash for a purchase in advance. Given rapid changes in consumer trends, credit card issuing companies often lose their competitiveness owing to a high consumer turnover rate. The inability of credit card issuing companies to enhance communication with consumers through effective procedures such as integrated marketing communication makes it impossible to promote the brand recognition of the banking sector in issuing credit cards. 目標 Therefore, this work describes a novel integrated marketing communication (IMC)-based strategy for the banking sector to reduce overhead costs in marketing and establish a clear enterprise brand image for consumers to easily recognize.