Academic publishing news學術出版新聞
Setting Up Endnote for Your IDP
Watch this excellent video tutorial on how to set up Endnote for your IDP for academic research. (youtube)
中國大陸科技統計信息中心 (科技政策統計類資料庫)
中國科技統計指標、 科技統計數據與科技機構年度調查數據庫 (sts)
上海交通大學世界大學排名(ARWU) (2003-2011) (科技政策統計類資料庫)
上海交通大學-高等教育研究院於1993年設立”世界一流大學研究中心”,編訂世界最佳大學學術排行榜,自2003年起架設ARWU網站,並每年更新世界大學排名名次 (arwu)
Ministry of Science and Technology of South Korea (科技政策統計類資料庫)
南韓科技部 (mest)
編修英文: 選擇精確用字及描述
(chineseowl)
以下為工程英文論文工作提案的基本科技論點:
(第一部分:背景)
Setting of work proposal工作提案建構 : 你工作提案的主題是什麼? 你的讀者可以明瞭工作提案的內容嗎?
Work problem工作問題 : 你的工作提案裡有你試著要解決或是想更進一步瞭解的問題嗎?
Quantitative specification of problem 問題的量化 : 你要如何量化問題來讓你的讀者明白之前文獻研究所遇到的量化限制
Importance of problem問題的中心 : 如果問題沒被解決或是充分瞭解, 這對工作提案的讀者會有多大的負面衝擊?
研讀以下研究提案以辦別包含的科技論點:
研究建構 Advertising on mobile handheld devices has increased with technological advances and global efforts to adopt text-based and multi-media messages in marketing communication. Interest can be found in newspapers, trade press and research. Additionally, marketing of mobile handheld devices and mobile commerce/business has been extensively studied. Moreover, the tremendous subscription rate of mobile services exceeding 90% in advanced countries has enormous market potential. Market development is bolstered by both technical development and a cultural context, which has integrated mobile communications into daily life, as attested by the expanding consumption of text-based and multi-media messages.
研究問題 Despite the number of studies focusing on mobile marketing communication, the theoretical development and conceptualization of mobile communication have received less attention. Marketing terms (referred to herein as mobile marketing terms) are used although not explicitly defined. Various terms appear to refer to the same phenomenon. In addition to the conceptual variety and confusing use, exactly how applied terms are related to other concepts has not been clarified.
研究問題的量化 As evidence of conceptual confusion, mobile marketing in many studies apparently refers to smaller groups of processes that the marketing concept involves. For instance, Kalakota and Robinson (2002) defined mobile marketing as “the distribution of any kind of message or promotion that adds value to the customer while enhancing revenue for the firm.” From a conventional marketing management perspective, such a description is more appropriate for the 4P strategy (e.g., promotion), marketing communications, rather than dynamic mobile marketing.
研究問題的中心 Advertising as one-way communication from the marketer to consumer appears to be much more restricted than what mobile phones enable marketers to do. In the latter channel, the receiver of the message can react by phoning the marketer, sending the company a text message, or clicking to the company’s website (if the Internet connection is supported by the devices). As mobile advertising is much more interactive and personal than conventional advertising, the channel must be systematically used for the marketers. Therefore, conceptual analysis of the terms around marketing communication that is sent and received through mobile and handheld devices (e.g., PDAs) is imperative for research to promulgate mobile commerce. Furthermore, confusion over mobile marketing terms inhibits research efforts, which has lagged behind the accelerated demand for mobile services. Preliminary research on consumption behavior and service supply in mobile marketing leads to suspension of regulatory institutions and evolvement of mobile commerce.
Source: 有效撰寫英文工作提案 柯泰德
有效撰寫英文工作提案 柯泰德
密集課程 (柯泰德): Organizing Technical Research Papers(科技研究論文組織寫作)
密集課程 (柯泰德):Developing Copyediting Skills(英文編修訓練)
有效撰寫英文工作提案 柯泰德